Eagly chaiken 1984 book

All of the pages are intact and the cover is intact and the spine may show signs of wear. Reports 2 studies, using a total of 304 university students, in which a likable or unlikable communicator delivered a persuasive message via writing, audiotape, or videotape. Cultural differences in prosocial behaviour people everywhere are less likely to help a member of an outgroup. A tendency is a mental state lasting at least a short time. Its characters lack depth, its rhetoric is sometimes didactic, its plot well, half of it anyway was lifted from zumyatins we, and the lengthy goldstein treatise shoved into the middle is a flaw which alters the structure of the novel like a scar disfigures a face. Other readers will always be interested in your opinion of the books youve read. The means necessary forcarrying out a particular behaviorare. The book may have minor markings which are not specifically mentioned. Eagly, department of psychological sciences, purdue university, west lafayette, indiana 47907.

But in the long run, all that does not matter, because george orwell got it right. In recent years, social psychologists have focused on theoretical perspectives that. Most contemporary social psychologists view the persuasion process as a series of steps. Effects of source credibility, argument ambiguity, and task importance on attitude judgment. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and modern research. Cognitive theories of persuasion advances in experimental social psychology. As more research psychologists have become willing to acknowledge that some. The psychology of attitudes alice hendrickson eagly. Selfesteem and intelligence affect influenceability. Communicator physical attractiveness and persuasion.

For example eagly and chaiken 1984 define persuasion narrowly as aimed at changing beliefs and attitudes through the use of relatively complex messages that consist of a position advocated by a communicator and usually one or more arguments designed to support that position p. This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. Advances in experimental social psychology, 17c, 267359. A theory of heuristic and systematic information processing. Cognitive consistency theories have their beginnings in a number of seemingly unrelated research areas eagly and chaiken 1993. In the succinct words of daryl bem, attitudes are likes and dislikes 1970, p. Psychology of attitudes by shelly chaiken, alice h. Their second experiment, which employed the identical stimulus mate.

Please note the image in this listing is a stock photo and may not match the covers of the actual item,1500grams, isbn. The heuristicsystematic model of persuasion chaiken, 1980, 1987. Eagly, alice h northwestern university, evanston, il, us. A work in progress john e jost, mahzarin r banaji, anddeborah a. Sage books the psychology of attitudes and attitude change. Page x the text is aimed at upperyear undergraduates and postgraduates who are enrolled in courses on attitudes and attitude change. Despite real progress, women remain rare enough in elite positions of power that their presence still evokes a sense of wonder. Heuristic and systematic information processing within and.

Carlib adepartment of psychology, northwestern university, 2029 sheridan road, evanston, il 60208, usa bdepartment of psychology, wellesley college, wellesley 02481, ma, usa accepted 5 september 2003 abstract journalists and authors of trade books increasingly assert a female advantage in leadership. Gender differences in prosocial behavior eagly and crowley 1986 metaanalysis found that men are more likely to help in chivalrous heroic ways, and women are more likely to help in nurturant ways involving longterm commitment. In subsequent decades, the attitude concept lost much of its breadth and was largely reduced to its evaluative component. The editors goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Because attitudes cannot be directly observed, they are inferred from behavior, usually in the form of verbal responses or observable actions. An attitude is an evaluation of an attitude object, ranging from extremely negative to extremely positive. The ease with which people adopt new attitudes has caused us, along with. Gender stereotypes stem from the distribution of women and.

Heuristic versus systematic information processing and the use of source versus message cues in persuasion. Questions were answered on a 5point likert scale and for data analysis spss 19 was used. The book will focus on basic theory and research in the area, while highlighting applications and reallife examples. Written by two eminent scholars in the field, the book has comprehensive coverage of classic and. Heuristic processing can bias systematic processing. It is possible to have opposite desires but not opposite intentions davidson, 1980. In both studies the likable communicator was more persuasive in video and audiotape than in writing, but the unlikable communicator was more persuasive in writing.

What people actually do in relation to groups they dislike is not always related to what they think and feel about them. Whether youve loved the book or not, if you give your honest and detailed thoughts then people will find new books that are right for them. In through the labyrinth, alice eagly and linda carli examine why womens paths to power remain difficult to traverse. One route is based on the thoughtful consideration of arguments central to the issue, whereas the other is based on the affective associations or simple inferences tied to peripheral cues in the persuasion context. An evaluation is a response that implies favor or disfavor. Eagly and a great selection of related books, art and collectibles available now at. This text is a comprehensive advanced level textbook designed for courses in the psychology of attitudes and related studies in attitude measurement and social cognition.

Sage reference a theory of heuristic and systematic information. Journal of personality and social psychology, 66, 460473. Cognitive theories of persuasion northwestern scholars. First, eagly and carli prove that the glass ceiling is no longer a useful metaphor and offer seven reasons why. Prentice this book presents an edited collection of new essays inspired by william j. The meanings of the italicized terms are as follows. In essence, our attitudes are our general evaluations of things i. Most contemporary perspectives on attitudes permit that people can also be conflicted or ambivalent toward an object by simultaneously holding both positive and negative attitudes toward the same object. Bibliography a practical guide to dealing with difficult.

Shelly chaiken is professor of psychology, new york uni versity, new. Most items will be dispatched the same or the next working day. These kinds of disappointing results for message reception have been associated with a waning of interest in influence models that emphasize reception mediators. Persuasive communication psychology of persuasion the. Start studying intro to social psych exam 2 chapter 8 book notes. Responses can be positive or negative, and differ in their valence i. Journal of personality and social psychology, 39, 752766. Stress, social support and the buffering hypothesis. The elaboration likelihood model of persuasion sciencedirect. This is an exlibrary book and may have the usual libraryused book markings inside. The role of communicator salience journal of personality and social psychology. Pdf the psychology of attitudes, motivation, and persuasion.

Attitudes, related behavior, and aging michael stones. Communication modality as a determinant of persuasion. Brand, 1984 have provided other arguments in favour of the distinctiveness of intentions and desires. What has been consistent in the multiple conceptualizations of the attitude construct is that evaluation is the key component ajzen, 2001. They either heard it from a political candidate with a business background or a proenvironmentalist candidate. Do young women expect gender equality in their future lives. This will be a solid reference book for many years to come. This chapter outlines the two basic routes to persuasion.